{"id":245,"date":"2020-05-11T21:40:00","date_gmt":"2020-05-11T11:40:00","guid":{"rendered":"https:\/\/blog.maxsabet.com\/?p=245"},"modified":"2025-05-22T22:45:29","modified_gmt":"2025-05-22T12:45:29","slug":"%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%a7%d8%b1%d8%aa%d8%a8%d8%a7%d8%b7-%d8%a8%d8%a7-%d9%85%d8%b4%d8%aa%d8%b1%db%8c%d8%8c-%db%8c%da%a9%db%8c-%d8%a7%d8%b2-%d8%a8%d8%b1%d8%aa%d8%b1%db%8c%d9%86-%d8%a7","status":"publish","type":"post","link":"https:\/\/blog.maxsabet.com\/?p=245","title":{"rendered":"\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u060c \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0628\u0631\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc"},"content":{"rendered":"\n<p>\u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f9\u06f1 \u0634\u0631\u06a9\u062a \u0645\u0639\u062a\u0628\u0631 \u00ab<a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0628\u06cc\u0646 \u0648 \u0634\u0631\u06a9\u0627\u0621<\/a>\u00bb<sup data-fn=\"47cad564-998b-4aec-86bb-24254f2b2da0\" class=\"fn\"><a href=\"#47cad564-998b-4aec-86bb-24254f2b2da0\" id=\"47cad564-998b-4aec-86bb-24254f2b2da0-link\">\u06f1<\/a><\/sup> \u067e\u0698\u0648\u0647\u0634 \u0628\u0644\u0646\u062f\u0645\u062f\u062a\u06cc \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0641\u0646\u0648\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0622\u063a\u0627\u0632 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc\u200c\u0627\u06cc \u0628\u0648\u062f \u06a9\u0647 \u0645\u062f\u0639\u06cc \u0628\u0648\u062f\u0646\u062f \u0633\u0628\u0628 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u00ab\u0628\u06cc\u0646\u00bb \u0622\u0646\u0647\u0627 \u0631\u0627 \u00ab\u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u00bb \u0646\u0627\u0645\u06cc\u062f.<\/p>\n\n\n\n<p>\u0647\u062f\u0641 \u00ab\u0628\u06cc\u0646\u00bb \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc\u060c\u200c \u06af\u0632\u06cc\u0646\u0634 \u0648 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0641\u0646\u0648\u0646 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\u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"484\" src=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image.gif?resize=748%2C484&#038;ssl=1\" alt=\"\" class=\"wp-image-248\"\/><figcaption class=\"wp-element-caption\">\u06f2\u06f5 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0631\u0627\u06cc\u062c \u06a9\u0647 \u062f\u0631 \u067e\u0698\u0648\u0647\u0634 \u0634\u0631\u06a9\u062a \u00ab\u0628\u06cc\u0646 \u0648 \u0634\u0631\u06a9\u0627\u0621\u00bb \u0645\u0648\u0631\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f.<\/figcaption><\/figure>\n\n\n\n<p><em>\u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc <a href=\"https:\/\/blog.maxsabet.com\/%d8%aa%d8%b9%d8%b1%db%8c%d9%81-%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%a7%d8%b1%d8%aa%d8%a8%d8%a7%d8%b7-%d8%a8%d8%a7-%d9%85%d8%b4%d8%aa%d8%b1%db%8c-%da%86%db%8c%d8%b3%d8%aa%d8%9f-%d9%85%d8%b1%d9%88\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0627\u06cc\u0646 \u06cc\u0627\u062f\u062f\u0627\u0634\u062a<\/a> \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/em><\/p>\n\n\n\n<p>\u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634\u200c\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"595\" src=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image.png?resize=956%2C595&#038;ssl=1\" alt=\"\" class=\"wp-image-249\" srcset=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image.png?w=956&amp;ssl=1 956w, https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image.png?resize=768%2C478&amp;ssl=1 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><\/figure>\n\n\n\n<p>\u062d\u062a\u0627 \u062f\u0631 \u0622\u062e\u0631\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f7\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0648\u0645\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u062a\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u0639\u062f \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0631\u0627\u0647\u0628\u0631\u062f\u06cc (\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9) \u0645\u0639\u0631\u0641\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u0644\u0628\u062a\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062d\u0628\u0648\u0628\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u062f\u0631 \u0622\u0633\u06cc\u0627 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"336\" src=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image-1.gif?resize=663%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-250\"\/><figcaption class=\"wp-element-caption\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0645\u0648\u062b\u0631\u062a\u0631\u06cc\u0646 \u0648 \u0628\u0631\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc<\/figcaption><\/figure>\n\n\n\n<p>\u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u0628\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0633\u062a \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f\u0647 \u0631\u0636\u0627\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0631\u0627 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"487\" src=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image-1.png?resize=768%2C487&#038;ssl=1\" alt=\"\" class=\"wp-image-252\" srcset=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image-1.png?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2020\/05\/image-1.png?resize=300%2C190&amp;ssl=1 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0628\u0648\u0628\u200c\u062a\u0631\u06cc\u0646 \u0648 \u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"47cad564-998b-4aec-86bb-24254f2b2da0\">Bain &amp; company <a href=\"#47cad564-998b-4aec-86bb-24254f2b2da0-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f9\u06f1 \u0634\u0631\u06a9\u062a \u0645\u0639\u062a\u0628\u0631 \u00ab\u0628\u06cc\u0646 \u0648 \u0634\u0631\u06a9\u0627\u0621\u00bb \u067e\u0698\u0648\u0647\u0634 \u0628\u0644\u0646\u062f\u0645\u062f\u062a\u06cc \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0641\u0646\u0648\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0622\u063a\u0627\u0632 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u06cc\u0646 \u067e\u0698\u0648\u0647\u0634 \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc\u200c\u0627\u06cc \u0628\u0648\u062f \u06a9\u0647 \u0645\u062f\u0639\u06cc \u0628\u0648\u062f\u0646\u062f \u0633\u0628\u0628 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u00ab\u0628\u06cc\u0646\u00bb \u0622\u0646\u0647\u0627 \u0631\u0627 \u00ab\u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u00bb \u0646\u0627\u0645\u06cc\u062f. \u0647\u062f\u0641 \u00ab\u0628\u06cc\u0646\u00bb \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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