{"id":350,"date":"2011-05-02T11:47:00","date_gmt":"2011-05-02T01:47:00","guid":{"rendered":"https:\/\/blog.maxsabet.com\/?p=350"},"modified":"2025-05-28T11:51:28","modified_gmt":"2025-05-28T01:51:28","slug":"%d8%a8%d8%b1%d8%aa%d8%b1%db%8c%d9%86-%d8%a7%d8%a8%d8%b2%d8%a7%d8%b1%d9%87%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa%db%8c-%d8%b3%d8%a7%d9%84-%db%b2%db%b0%db%b1%db%b1","status":"publish","type":"post","link":"https:\/\/blog.maxsabet.com\/?p=350","title":{"rendered":"\u0628\u0631\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f1"},"content":{"rendered":"\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0632\u0647\u0627 \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0639\u0628\u0648\u0631 \u0627\u0632 \u0628\u062d\u0631\u0627\u0646\u200c\u0647\u0627 \u0628\u0647 \u0633\u0631\u0627\u063a \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u0648 \u0646\u0648\u06cc\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0645\u06cc\u200c\u0631\u0648\u0646\u062f\u060c \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647\u200c\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u06cc\u0646 \u0627\u0646\u062f \u06a9\u0627\u0645\u067e\u0627\u0646\u06cc<sup data-fn=\"45f6743f-32c1-402f-9def-7487777e05d3\" class=\"fn\"><a href=\"#45f6743f-32c1-402f-9def-7487777e05d3\" id=\"45f6743f-32c1-402f-9def-7487777e05d3-link\">\u06f1<\/a><\/sup>\u060c \u0647\u0645\u0686\u0648\u0646 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u060c \u0641\u0647\u0631\u0633\u062a \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062d\u0628\u0648\u0628 \u0648 \u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062c\u0631\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0622\u0646\u0686\u0647 \u0628\u0631\u0627\u06cc \u0645\u0646 \u062c\u0627\u0644\u0628 \u0628\u0648\u062f\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0648\u06cc\u0698\u0647\u200c\u06cc \u0633\u0647 \u0627\u0628\u0632\u0627\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0647\u0631\u0633\u062a \u0627\u0633\u062a \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u062f\u0646\u06cc\u0627\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u062d\u0648\u0644 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0631\u062a\u0628\u0637\u200c\u0627\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/strong><\/li>\n\n\n\n<li><strong>\u062a\u062f\u0648\u06cc\u0646 \u0628\u06cc\u0627\u0646\u06cc\u0647\u200c\u06cc \u0645\u0623\u0645\u0648\u0631\u06cc\u062a \u0648 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632<\/strong><\/li>\n\n\n\n<li><strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc<\/strong><sup data-fn=\"5136942b-716d-4dc9-b1c7-e6cc0c6bcee8\" class=\"fn\"><a href=\"#5136942b-716d-4dc9-b1c7-e6cc0c6bcee8\" id=\"5136942b-716d-4dc9-b1c7-e6cc0c6bcee8-link\">\u06f2<\/a><\/sup><\/li>\n<\/ul>\n\n\n\n<p>\u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0632 \u0646\u06af\u0627\u0647 \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u0628\u0644\u06a9\u0647 \u0627\u0632 \u0645\u0646\u0638\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062c\u0631\u0627\u06cc\u06cc \u0646\u06cc\u0632 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0636\u0631\u0648\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u062f\u0627\u0631\u0647\u200c\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0645\u0631\u0648\u0632 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n\n\n\n<p>\u0641\u0647\u0631\u0633\u062a \u06a9\u0627\u0645\u0644 \u06f2\u06f5 \u0627\u0628\u0632\u0627\u0631 \u0645\u0639\u0631\u0641\u06cc\u200c\u0634\u062f\u0647 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Balanced Scorecard<\/li>\n\n\n\n<li>Benchmarking<\/li>\n\n\n\n<li>Business Process Reengineering<\/li>\n\n\n\n<li>Collaborative Innovation<\/li>\n\n\n\n<li>Core Competencies<\/li>\n\n\n\n<li><strong>Customer Relationship Management<\/strong><\/li>\n\n\n\n<li>Customer Segmentation<\/li>\n\n\n\n<li>Decision Rights Tools<\/li>\n\n\n\n<li>Downsizing<\/li>\n\n\n\n<li>Growth Strategy Tools<\/li>\n\n\n\n<li>Knowledge Management<\/li>\n\n\n\n<li>Lean Six Sigma<\/li>\n\n\n\n<li>Loyalty Management<\/li>\n\n\n\n<li>Mergers and Acquisitions<\/li>\n\n\n\n<li><strong>Mission and Vision Statements<\/strong><\/li>\n\n\n\n<li>Online Communities<\/li>\n\n\n\n<li>Outsourcing<\/li>\n\n\n\n<li>Price Optimization Models<\/li>\n\n\n\n<li>Scenario and Contingency Planning<\/li>\n\n\n\n<li>Shared Service Centers<\/li>\n\n\n\n<li>Strategic Alliances<\/li>\n\n\n\n<li><strong>Strategic Planning<\/strong><\/li>\n\n\n\n<li>Supply Chain Management<\/li>\n\n\n\n<li>Total Quality Management<\/li>\n\n\n\n<li>Voice of the Customer Innovation<\/li>\n<\/ol>\n\n\n\n<p>\u0641\u0627\u06cc\u0644 \u06a9\u0627\u0645\u0644 \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 <a href=\"https:\/\/blog.maxsabet.com\/wp-content\/uploads\/2025\/05\/Bain_Management_Tools_2011.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0627\u06cc\u0646\u062c\u0627<\/a> \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"45f6743f-32c1-402f-9def-7487777e05d3\">Bain &amp; Company <a href=\"#45f6743f-32c1-402f-9def-7487777e05d3-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"5136942b-716d-4dc9-b1c7-e6cc0c6bcee8\">CRM <a href=\"#5136942b-716d-4dc9-b1c7-e6cc0c6bcee8-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0632\u0647\u0627 \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0639\u0628\u0648\u0631 \u0627\u0632 \u0628\u062d\u0631\u0627\u0646\u200c\u0647\u0627 \u0628\u0647 \u0633\u0631\u0627\u063a \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u0648 \u0646\u0648\u06cc\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0645\u06cc\u200c\u0631\u0648\u0646\u062f\u060c \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647\u200c\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u06cc\u0646 \u0627\u0646\u062f \u06a9\u0627\u0645\u067e\u0627\u0646\u06cc\u060c \u0647\u0645\u0686\u0648\u0646 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u060c \u0641\u0647\u0631\u0633\u062a \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062d\u0628\u0648\u0628 \u0648 \u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062c\u0631\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0622\u0646\u0686\u0647 \u0628\u0631\u0627\u06cc \u0645\u0646 \u062c\u0627\u0644\u0628 \u0628\u0648\u062f\u060c \u062c\u0627\u06cc\u06af\u0627\u0647 \u0648\u06cc\u0698\u0647\u200c\u06cc \u0633\u0647 \u0627\u0628\u0632\u0627\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0647\u0631\u0633\u062a \u0627\u0633\u062a \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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