{"id":411,"date":"2024-08-29T00:07:00","date_gmt":"2024-08-28T14:07:00","guid":{"rendered":"https:\/\/blog.maxsabet.com\/?p=411"},"modified":"2025-06-01T00:29:01","modified_gmt":"2025-05-31T14:29:01","slug":"%da%af%d8%b0%d8%b1-%d8%a7%d8%b2-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%d9%85%d8%b4%d8%aa%d8%b1%db%8c-%d8%a8%d9%87-%da%a9%d8%b3%d8%a8%d9%88%da%a9%d8%a7%d8%b1-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87","status":"publish","type":"post","link":"https:\/\/blog.maxsabet.com\/?p=411","title":{"rendered":"\u06af\u0630\u0631 \u0627\u0632 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u062c\u0631\u0628\u0647"},"content":{"rendered":"\n<p>\u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<sup data-fn=\"d6e91033-58e7-4f97-a975-d64ddcdc65fd\" class=\"fn\"><a href=\"#d6e91033-58e7-4f97-a975-d64ddcdc65fd\" id=\"d6e91033-58e7-4f97-a975-d64ddcdc65fd-link\">\u06f1<\/a><\/sup> \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u2014\u0627\u0632 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633<sup data-fn=\"c6e1f93f-5fa5-4dc9-bec0-0d770d904681\" class=\"fn\"><a href=\"#c6e1f93f-5fa5-4dc9-bec0-0d770d904681\" id=\"c6e1f93f-5fa5-4dc9-bec0-0d770d904681-link\">\u06f2<\/a><\/sup> \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0628\u0647\u0628\u0648\u062f \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u062f\u0631\u06cc\u0627\u0641\u062a \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0633\u062a\u0645\u0631. \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u06cc\u200c\u062a\u0631\u062f\u06cc\u062f \u0636\u0631\u0648\u0631\u06cc\u200c\u0627\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n<p>\u0627\u0645\u0631\u0648\u0632\u060c \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0648 \u067e\u06cc\u0634\u0631\u0648 \u0628\u0647 \u0633\u0645\u062a <strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u062c\u0631\u0628\u0647<\/strong><sup data-fn=\"9e1d37f3-bf42-49a6-b8e3-1580c3fb8fee\" class=\"fn\"><a href=\"#9e1d37f3-bf42-49a6-b8e3-1580c3fb8fee\" id=\"9e1d37f3-bf42-49a6-b8e3-1580c3fb8fee-link\">\u06f3<\/a><\/sup> \u062d\u0631\u06a9\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u061b \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0646\u0647 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\u06a9\u0647 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u062c\u0631\u0628\u0647 \u067e\u06cc\u0634\u0631\u0648 \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 <strong>\u06f6\u066b\u06f5 \u0628\u0631\u0627\u0628\u0631 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631<\/strong> \u0627\u0632 \u0631\u0642\u0628\u0627\u06cc \u0635\u0631\u0641\u0627\u064b \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0648\u0631 \u062e\u0648\u062f \u0631\u0634\u062f \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u062f\u0627\u0631\u0646\u062f\u2014\u062f\u0631 \u0628\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u06f1 \u062a\u0627 \u06f7 \u0633\u0627\u0644.<sup data-fn=\"b3a11964-14f6-4ab8-8c6f-cc0c59c3a2d3\" class=\"fn\"><a href=\"#b3a11964-14f6-4ab8-8c6f-cc0c59c3a2d3\" id=\"b3a11964-14f6-4ab8-8c6f-cc0c59c3a2d3-link\">\u06f4<\/a><\/sup><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"259\" src=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/image.png?resize=724%2C259&#038;ssl=1\" alt=\"\" class=\"wp-image-413\" style=\"width:470px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/image.png?w=724&amp;ssl=1 724w, https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/image.png?resize=300%2C107&amp;ssl=1 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p><strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u062c\u0631\u0628\u0647<\/strong> \u06cc\u0639\u0646\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0639\u0631\u06cc\u0641 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a\u06cc \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u0648 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646<\/li>\n\n\n\n<li>\u0637\u0631\u0627\u062d\u06cc \u062c\u0627\u0645\u0639 \u0648 \u06a9\u0644\u200c\u0646\u06af\u0631 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/li>\n\n\n\n<li>\u0637\u0631\u0627\u062d\u06cc \u0627\u0646\u0633\u0627\u0646-\u0645\u062d\u0648\u0631<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc<\/li>\n\n\n\n<li>\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0627\u062b\u0631 \u0645\u0627\u0646\u062f\u06af\u0627\u0631<\/li>\n<\/ul>\n\n\n\n<p>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0645\u0631\u0648\u0632\u060c \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u0647\u0645 \u0627\u0633\u062a\u2014\u0627\u0645\u0627 \u0622\u0646\u0686\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u062a\u0641\u0627\u0648\u062a \u062e\u0644\u0642 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c <strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0650 \u062a\u062c\u0631\u0628\u0647\u200c\u0645\u062d\u0648\u0631<\/strong> \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/1722221572105.jpg?resize=800%2C566&#038;ssl=1\" alt=\"\" class=\"wp-image-412\" style=\"width:462px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/1722221572105.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/1722221572105.jpg?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.maxsabet.com\/wp-content\/uploads\/2025\/06\/1722221572105.jpg?resize=768%2C543&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-7-color has-alpha-channel-opacity has-ast-global-color-7-background-color has-background is-style-wide\"\/>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"d6e91033-58e7-4f97-a975-d64ddcdc65fd\">(CX (Customer Experience   <a href=\"#d6e91033-58e7-4f97-a975-d64ddcdc65fd-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"c6e1f93f-5fa5-4dc9-bec0-0d770d904681\">Touchpoint  <a href=\"#c6e1f93f-5fa5-4dc9-bec0-0d770d904681-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"9e1d37f3-bf42-49a6-b8e3-1580c3fb8fee\">BX (Business of Experience) <a href=\"#9e1d37f3-bf42-49a6-b8e3-1580c3fb8fee-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><li id=\"b3a11964-14f6-4ab8-8c6f-cc0c59c3a2d3\">\u0645\u0646\u0628\u0639: \u06af\u0632\u0627\u0631\u0634 \u0627\u06a9\u0633\u0646\u0686\u0631 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 <a href=\"https:\/\/www.accenture.com\/ca-en\/about\/newsroom\/company-news-release-business-of-experience\" target=\"_blank\" rel=\"noreferrer noopener\">The Business of Experience (BX)<\/a> <a href=\"#b3a11964-14f6-4ab8-8c6f-cc0c59c3a2d3-link\" aria-label=\"Jump to footnote reference 4\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u2014\u0627\u0632 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0628\u0647\u0628\u0648\u062f \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u062f\u0631\u06cc\u0627\u0641\u062a \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0633\u062a\u0645\u0631. \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u06cc\u200c\u062a\u0631\u062f\u06cc\u062f \u0636\u0631\u0648\u0631\u06cc\u200c\u0627\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a\u0646\u062f. \u0627\u0645\u0631\u0648\u0632\u060c \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0648 \u067e\u06cc\u0634\u0631\u0648 \u0628\u0647 \u0633\u0645\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u062c\u0631\u0628\u0647 \u062d\u0631\u06a9\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u061b \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0646\u0647 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0628\u062e\u0634 \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"[{\"content\":\"(CX (Customer Experience  \",\"id\":\"d6e91033-58e7-4f97-a975-d64ddcdc65fd\"},{\"content\":\"Touchpoint \",\"id\":\"c6e1f93f-5fa5-4dc9-bec0-0d770d904681\"},{\"content\":\"BX (Business of Experience)\",\"id\":\"9e1d37f3-bf42-49a6-b8e3-1580c3fb8fee\"},{\"content\":\"\u0645\u0646\u0628\u0639: \u06af\u0632\u0627\u0631\u0634 \u0627\u06a9\u0633\u0646\u0686\u0631 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 <a href=\\\"https:\/\/www.accenture.com\/ca-en\/about\/newsroom\/company-news-release-business-of-experience\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">The Business of Experience (BX)<\/a>\",\"id\":\"b3a11964-14f6-4ab8-8c6f-cc0c59c3a2d3\"}]"},"categories":[179],"tags":[27,89,186,119],"class_list":["post-411","post","type-post","status-publish","format-standard","hentry","category-179","tag-27","tag-89","tag-186","tag-119"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":374,"url":"https:\/\/blog.maxsabet.com\/?p=374","url_meta":{"origin":411,"position":0},"title":"\u062f\u0631\u06cc\u0627\u0641\u062a \u06af\u0648\u0627\u0647\u06cc\u0646\u0627\u0645\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc","author":"\u062d\u0633\u06cc\u0646 \u062d\u0642\u06cc\u0642\u062a \u062b\u0627\u0628\u062a","date":"\u06f2\u06f9 \u062f\u06cc \u06f1\u06f4\u06f0\u06f3","format":false,"excerpt":"\u0633\u0627\u0644\u200c\u0647\u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062d\u0648\u0632\u0647\u200c\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc1 \u06a9\u0627\u0631 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