{"id":509,"date":"2010-10-09T00:38:00","date_gmt":"2010-10-08T13:38:00","guid":{"rendered":"https:\/\/blog.maxsabet.com\/?p=509"},"modified":"2025-06-08T00:49:31","modified_gmt":"2025-06-07T14:49:31","slug":"%d8%af%d9%88%d8%b1%d9%87-%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d8%aa%d8%ad%d9%84%db%8c%d9%84-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c%da%a9-%d8%b3%d8%a8%d8%af-%da%a9%d8%b3%d8%a8%d9%88%da%a9","status":"publish","type":"post","link":"https:\/\/blog.maxsabet.com\/?p=509","title":{"rendered":"\u06a9\u0627\u0631\u06af\u0627\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0628\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a"},"content":{"rendered":"\n<p>\u062f\u0631 \u06af\u0641\u062a\u200c\u0648\u06af\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0637\u06cc \u0645\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f\u060c \u0627\u0639\u0636\u0627\u06cc \u0647\u06cc\u0626\u062a\u200c\u0645\u062f\u06cc\u0631\u0647 \u0648 \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u062f\u0627\u0634\u062a\u0645\u060c \u06cc\u06a9 \u062e\u0644\u0623 \u0645\u0634\u062a\u0631\u06a9 \u0628\u0647\u200c\u0648\u0636\u0648\u062d \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u0634\u062f: <strong>\u0646\u0628\u0648\u062f \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0628\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a.<\/strong><\/p>\n\n\n\n<p>\u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u062a\u0648\u0633\u0639\u0647\u060c \u06a9\u0627\u0647\u0634 \u06cc\u0627 \u062e\u0631\u0648\u062c \u0627\u0632 \u062e\u0637\u0648\u0637 \u0645\u062d\u0635\u0648\u0644 \u062d\u0631\u0641 \u0645\u06cc\u200c\u0632\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0646\u0648\u0628\u062a \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644 \u062c\u062f\u06cc \u0633\u0628\u062f \u0645\u06cc\u200c\u0631\u0633\u062f\u2014\u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u0627\u062a\u0631\u06cc\u0633 \u0628\u06cc \u0633\u06cc \u062c\u06cc<sup data-fn=\"441947f5-a78d-4ab9-8626-582125ca385f\" class=\"fn\"><a href=\"#441947f5-a78d-4ab9-8626-582125ca385f\" id=\"441947f5-a78d-4ab9-8626-582125ca385f-link\">\u06f1<\/a><\/sup> \u06cc\u0627 \u0645\u062f\u0644 \u0645\u06a9\u0646\u0632\u06cc<sup data-fn=\"0faba952-f8b7-4391-af9d-0882ce0e1cf0\" class=\"fn\"><a href=\"#0faba952-f8b7-4391-af9d-0882ce0e1cf0\" id=\"0faba952-f8b7-4391-af9d-0882ce0e1cf0-link\">\u06f2<\/a><\/sup> \u2014\u0627\u0628\u0632\u0627\u0631 \u0645\u0634\u062e\u0635\u06cc \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0646\u062f\u0627\u0631\u0646\u062f \u06cc\u0627 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0634\u0647\u0648\u062f\u06cc\u200c\u0627\u0646\u062f.<\/p>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06cc\u0627\u0632\u060c \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a\u0645 \u062f\u0648\u0631\u0647\u200c\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0645 \u06a9\u0647 \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0647 \u0647\u0645\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u067e\u0631\u062f\u0627\u0632\u062f: <strong>\u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0628\u062f \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u0622\u0646\u0686\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0645\u06cc\u200c\u0622\u0645\u0648\u0632\u06cc\u062f:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u0627\u06cc\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u062a\u0645\u0627\u06cc\u0632 \u0622\u0646 \u0628\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc<\/li>\n\n\n\n<li>\u062a\u0639\u0631\u06cc\u0641 \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0633\u0628\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<sup data-fn=\"104bc3a4-9a3b-43c8-91c2-a9c091a7b959\" class=\"fn\"><a href=\"#104bc3a4-9a3b-43c8-91c2-a9c091a7b959\" id=\"104bc3a4-9a3b-43c8-91c2-a9c091a7b959-link\">\u06f3<\/a><\/sup><\/li>\n\n\n\n<li>\u062a\u062d\u0644\u06cc\u0644 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0628\u062f \u0627\u0632 \u062c\u0645\u0644\u0647:\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627\u062a\u0631\u06cc\u0633 \u0628\u06cc \u0633\u06cc \u062c\u06cc<\/li>\n\n\n\n<li>\u0645\u0627\u062a\u0631\u06cc\u0633 \u062c\u0630\u0627\u0628\u06cc\u062a \u0628\u0627\u0632\u0627\u0631 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a \u062f\u0627\u062e\u0644\u06cc<\/li>\n\n\n\n<li>\u0645\u062f\u0644 \u062a\u06a9\u0627\u0645\u0644 \u0628\u0627\u0632\u0627\u0631\u2013\u0645\u062d\u0635\u0648\u0644<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u0622\u0645\u0648\u0632\u0634 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0648 \u06a9\u06cc\u0641\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0622\u0648\u0631\u062f \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc<\/li>\n\n\n\n<li>\u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0646\u0642\u062f\u0647\u0627\u06cc \u0647\u0631 \u0645\u062f\u0644<\/li>\n\n\n\n<li>\u062a\u0645\u0631\u06cc\u0646 \u0639\u0645\u0644\u06cc \u0628\u0627 <strong>\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc<\/strong> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u0647\u062f\u0641 \u062f\u0648\u0631\u0647:<\/h2>\n\n\n\n<p>\u06a9\u0645\u06a9 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0622\u06af\u0627\u0647\u0627\u0646\u0647 \u062f\u0631\u0628\u0627\u0631\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u0631\u0648\u062f \u06cc\u0627 \u062e\u0631\u0648\u062c \u0627\u0632 \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u06cc\u0627 \u062e\u0637 \u0645\u062d\u0635\u0648\u0644<\/li>\n\n\n\n<li>\u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u062c\u062f\u062f \u06cc\u0627 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0633\u0628\u062f<\/li>\n\n\n\n<li>\u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u06cc\u0627 \u0628\u0627\u0632\u0645\u0647\u0646\u062f\u0633\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>\u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0627\u0635\u0644\u06cc<\/strong>:<\/h2>\n\n\n\n<p>\u0633\u0647\u0627\u0645\u200c\u062f\u0627\u0631\u0627\u0646\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f\u060c \u0647\u06cc\u0626\u062a\u200c\u0645\u062f\u06cc\u0631\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u062f\u0631 \u0648 \u0686\u0646\u062f\u0645\u062d\u0635\u0648\u0644\u0647 \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0648 \u062f\u0642\u06cc\u0642 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0633\u0637\u062d \u0633\u0628\u062f \u062f\u0627\u0631\u0646\u062f.<\/p>\n\n\n\n<p>\u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 <strong>\u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc<\/strong> \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u063a\u0646\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-7-color has-alpha-channel-opacity has-ast-global-color-7-background-color has-background is-style-wide\"\/>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"441947f5-a78d-4ab9-8626-582125ca385f\">BCG <a href=\"#441947f5-a78d-4ab9-8626-582125ca385f-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"0faba952-f8b7-4391-af9d-0882ce0e1cf0\">GE\/McKinsey <a href=\"#0faba952-f8b7-4391-af9d-0882ce0e1cf0-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"104bc3a4-9a3b-43c8-91c2-a9c091a7b959\">SBU <a href=\"#104bc3a4-9a3b-43c8-91c2-a9c091a7b959-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u06af\u0641\u062a\u200c\u0648\u06af\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0637\u06cc \u0645\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f\u060c \u0627\u0639\u0636\u0627\u06cc \u0647\u06cc\u0626\u062a\u200c\u0645\u062f\u06cc\u0631\u0647 \u0648 \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u062f\u0627\u0634\u062a\u0645\u060c \u06cc\u06a9 \u062e\u0644\u0623 \u0645\u0634\u062a\u0631\u06a9 \u0628\u0647\u200c\u0648\u0636\u0648\u062d \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u0634\u062f: \u0646\u0628\u0648\u062f \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0628\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a. \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u062a\u0648\u0633\u0639\u0647\u060c \u06a9\u0627\u0647\u0634 \u06cc\u0627 \u062e\u0631\u0648\u062c \u0627\u0632 \u062e\u0637\u0648\u0637 \u0645\u062d\u0635\u0648\u0644 \u062d\u0631\u0641 \u0645\u06cc\u200c\u0632\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0646\u0648\u0628\u062a \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644 \u062c\u062f\u06cc \u0633\u0628\u062f \u0645\u06cc\u200c\u0631\u0633\u062f\u2014\u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u0627\u062a\u0631\u06cc\u0633 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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